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AP News demo video

Animated video

I was asked to create a video to display some of the features of AP's new and improved consumer-facing app: AP News. Displayed in the Apple App Store, the video, which I created in AfterEffects, provided a look at the new features of the app, leveraging the subbrand I developed for our mobile news apps.

AP news apps subbrand

I developed a set of graphics and styles to be used solely by AP consumer news apps that highlighted the interface features and offered branded elements that AP mobile apps could own. The most important is the mobile map graphic, which is featured throughout the video and marketing materials.